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Manager Marketing Analytics & Technology (m/f/d)

Permanent employee, Full-time · Berlin
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Why us?
As the Manager of Marketing Analytics & Technology, you will be pivotal to ensuring we have a data-driven and scalable approach to Marketing. You will be responsible for the accuracy, scalability, and performance of our marketing analytics and technology stack, empowering marketing and sales teams with actionable insights and streamlined workflows. Collaborating with Business Intelligence and Engineering, you'll ensure our systems meet current needs and adapt to the evolving demands as we scale our business.
Your Impact
Your Key Responsibilities

Tagging Excellence
  • Ensure reporting accuracy and integrity across marketing data sources (e.g., GA4, Ad Platforms etc.)
  • Manage and optimize the marketing analytics setup, including GTM, GA4, server side tracking etc.
  • Ensure we implement a scalable campaign architecture with consistent and granular UTM parameters
  • Regularly audit and monitor tags and pixels, to ensure our tagging/tracking is robust and compliant
Marketing Workflows
  • Partner with Business Intelligence to develop data downloaders for integrating real-time data from platforms like Google and Meta into reporting systems, and ingesting manual ad costs
  • Enhance our CRM infrastructure by integrating HubSpot, Klaviyo etc. with accurate triggers based on website / customer action triggers
Attribution
  • Collaborate with Business Intelligence to refine data capture granularity within the Customer Data Platform for attribution and personalization, in future
  • Research, implement, and manage third party multichannel attribution systems (e.g., Marketing Mix Modeling MMM and/or Multi-touch attribution MTA)
What can you bring
What You'll Need?
  • 5+ years of demonstrated track record in marketing analytics, MarTech, or a related role
  • Comfortable working crossfunctionally with Engineering, Business Intelligence, and Marketing teams
  • Technical Skills:
           - Proficiency in tech aspects of Google Analytics (GA4)m GTM, Google Ads, Meta, AWIN etc.
           - Strong understanding of UTM campaign structuring and attribution systems
           - Strong analytical skills experience with automating workflows and creating scalable, efficient systems of                campaign management and reporting
  • Preferable
          - Familiarity with marketing automation platforms (HubSpot, Klaviyo) and intefration workflows
          - Experience with server side tracking and advanced tagging solutions (e.g., Facebook CAPI)
Our Benefits
Why Join Us?
  • Be part of a high-impact team driving the clean energy transition
  • Work on cutting-edge projects in marketing technology and analytics
  • Collaborate with a dynamic, mission-driven team at a fast-growing startup
  • Opportunities for growth and professional development in supportive environment
  • Competitive salary and benefits, as well as perfomance-based bonuses
  • Comprehensive benefits package, including Deutschlandticket and Urban Sport Membership
  • A dynamic and inclusive workplace culture
  • Innovative Environment: a forward-thinking company that encourages experimentation and innovation
Apply for this job
About us

RABOT Energy is an independent supplier of 100 % renewable energy, offering dynamic electricity tariffs to private and business customers. Our innovative approach involves just-in-time buying strategies at the energy exchange, ensuring both ecological sustainability and cost optimization for domestic charging management. By passing on exchange buying prices to our customers, we can save them up to 35 % on their electricity bills. Electric vehicle owners particularly benefit from our dynamic electricity tariff, as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices. And this is just the beginning! 

Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes (including integrated PV systems, battery storage, and heat pumps), RABOT Charge actively contributes to increasing the real green power share in Germany's electricity consumption, thus driving the energy transition forward.  We were recently awarded the top spot by efahrer.com amongst dynamic electricity tariff providers. We are on a rapid growth trajectory and accordingly scaling our marketing and brand teams. 

"Be part of something unique, the first of its kind in Germany. Join us at RABOT Charge and seize abundant growth opportunities in the thriving world of green energy. We're a team that believes in the power of our mission, and we're looking for individuals with the passion to match ours!” 
                                Jan Rabe, CEO 

At RABOT Charge, we cherish cognitive diversity as a cornerstone of our global culture and a driving force behind our mission to craft truly representative and impactful products for a sustainable future. We wholeheartedly embrace diversity in all its dimensions and recognize that each person contributes to our shared endeavour of assisting individuals in transitioning to green energy. 

Warum wir?
As the Manager of Marketing Analytics & Technology, you will be pivotal to ensuring we have a data-driven and scalable approach to Marketing. You will be responsible for the accuracy, scalability, and performance of our marketing analytics and technology stack, empowering marketing and sales teams with actionable insights and streamlined workflows. Collaborating with Business Intelligence and Engineering, you'll ensure our systems meet current needs and adapt to the evolving demands as we scale our business.
Aufgaben
Your Key Responsibilities

Tagging Excellence
  • Ensure reporting accuracy and integrity across marketing data sources (e.g., GA4, Ad Platforms etc.)
  • Manage and optimize the marketing analytics setup, including GTM, GA4, server side tracking etc.
  • Ensure we implement a scalable campaign architecture with consistent and granular UTM parameters
  • Regularly audit and monitor tags and pixels, to ensure our tagging/tracking is robust and compliant
Marketing Workflows
  • Partner with Business Intelligence to develop data downloaders for integrating real-time data from platforms like Google and Meta into reporting systems, and ingesting manual ad costs
  • Enhance our CRM infrastructure by integrating HubSpot, Klaviyo etc. with accurate triggers based on website / customer action triggers
Attribution
  • Collaborate with Business Intelligence to refine data capture granularity within the Customer Data Platform for attribution and personalization, in future
  • Research, implement, and manage third party multichannel attribution systems (e.g., Marketing Mix Modeling MMM and/or Multi-touch attribution MTA)
Qualifikation
What You'll Need?
  • 5+ years of demonstrated track record in marketing analytics, MarTech, or a related role
  • Comfortable working crossfunctionally with Engineering, Business Intelligence, and Marketing teams
  • Technical Skills:
           - Proficiency in tech aspects of Google Analytics (GA4)m GTM, Google Ads, Meta, AWIN etc.
           - Strong understanding of UTM campaign structuring and attribution systems
           - Strong analytical skills experience with automating workflows and creating scalable, efficient systems of                campaign management and reporting
  • Preferable
          - Familiarity with marketing automation platforms (HubSpot, Klaviyo) and intefration workflows
          - Experience with server side tracking and advanced tagging solutions (e.g., Facebook CAPI)
Benefits
Why Join Us?
  • Be part of a high-impact team driving the clean energy transition
  • Work on cutting-edge projects in marketing technology and analytics
  • Collaborate with a dynamic, mission-driven team at a fast-growing startup
  • Opportunities for growth and professional development in supportive environment
  • Competitive salary and benefits, as well as perfomance-based bonuses
  • Comprehensive benefits package, including Deutschlandticket and Urban Sport Membership
  • A dynamic and inclusive workplace culture
  • Innovative Environment: a forward-thinking company that encourages experimentation and innovation
Apply for this job
Über uns
Rabot Energy ist ein unabhängiger Anbieter dynamischer Stromtarife mit 100% Ökostrom. Mit unseren innovativen Einkaufsstrategien gewährleisten wir sowohl ökologische Nachhaltigkeit als auch Kostenoptimierung im Home Energy Management. Durch die Weitergabe der Börseneinkaufspreise an unsere Kunden können wir deren Stromrechnung im Schnitt um 35 % reduzieren. Besitzer von Elektrofahrzeugen und Smart Metern können besonders von unserem dynamischen Stromtarif profitieren, da sie ihre Fahrzeuge zu Hause automatisch dann laden können, wenn die Börsenstrompreise besonders günstig sind. In unserer Rabot Energy App lassen sich die Ladepräferenzen einfach festlegen sowie die Börsenstrompreise aktuell verfolgen. Mit unseren intelligenten Ladelösungen tragen wir aktiv dazu bei, den Anteil von Ökostrom am Gesamtstromverbrauch in Deutschland zu erhöhen.

Unsere Vision ist es, jedem Kunden die Möglichkeit zu geben, den eigenen Energieverbrauch smart zu steuern und dabei Umwelt und Ressourcen zu schonen. Mit dem Angebot eines smarten Lade- und Energiemanagements trägt Rabot Energy dazu bei, die Energiewende aktiv voranzutreiben. Mit unserer Idee konnten wir bereits über 50.000 Kunden überzeugen und beim MakeItMatter Startup Award im Jahr 2022 den 2. Platz belegen.    
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