Lead Manager Performance Marketing (f/m/d)

Permanent employee, Full-time · Berlin

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Why us?
Help Redefine How People Think About the Energy Transition

We’re a fast-growing startup reshaping how people use and pay for electricity. 
 
Our dynamic tariffs make energy consumption smarter, more flexible, and more affordable - but most people don’t even know this is possible yet and how they benefit. That’s where you come in.
We’re backed by over €35M from leading VCs, with more than 100,000 customers. We are scaling fast and performance marketing is a key lever to accelerate and deepen our growth.
We’re not following the usual direct-to-consumer script. This category is often overlooked, complex, and not well understood, but full of potential. 
You won’t just manage CPAs. You’ll help build a performance engine from the ground up. If you like turning strategy into fast, focused execution and want your work to matter,  we’d love to talk.
Your Impact
  • Own performance marketing across Meta (Facebook/Instagram), Paid Search and Affiliates (AWIN etc.)
  • Scale Meta advertising - test and iterate across audiences, creative, and user journeys to educate and convert customers about a high-impact and smarter product in a traditionally low-engagement category
  • Manage and coach the Affiliates manager - help them optimize and grow the channel
  • Explore and test new channels like native advertising, Reddit, or others to expand acquisition
  • Maintain paid search (Google/Bing) - mostly low-touch oversight and optimization
  • Partner with Brand, Product, and BI to get the support and inputs you need to scale your channels
  • Experiment fast - we prefer testing 5 things this month over perfecting one idea for a quarter 
What can you bring
  • 7+ years of experience in analytical roles, with 4+ in performance marketing (pref: Meta focus)
  • Strong command of Meta Ads Manager and working knowledge of Google Ads, Google Analytics etc.
  • Experience designing and interpreting A/B tests strategically - balance boldness & learning
  • Comfortable working in fast-moving, ambiguous environments like early-stage startups
  • Sharp analytical instincts - you can quickly spot what’s working, what’s not, and what to try next
  • Ownership mindset — you push things forward and get them done.
  • Experience mentoring or managing others
  • Experience exploring or launching new channels (native advertising, Reddit, etc.) and/or working in complex, low-awareness, or high-friction consumer categories is a plus
Our Benefits
  • Ownership of a core growth function in a company with strong momentum
  • Collaboration with sharp, motivated teammates who care about the mission
  • A culture that favors action over polish, and learning over perfection
  • Competitive salary and benefits, as well as performance-based bonuses
  • Comprehensive benefits package, including Deutschland Ticket and Urban Sports membership and many more
  • Innovative environment: a forward-thinking company that encourages experimentation and innovation
About us

RABOT Energy is an independent supplier of 100 % renewable energy, offering dynamic electricity tariffs to private and business customers. By passing on exchange buying prices to our customers, we can save them up to 35 % on their electricity bills. Electric vehicle owners particularly benefit from our dynamic electricity tariff, as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices. And this is just the beginning! 

Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes, RABOT Energy actively contributes to increasing the real green power share in Germany's electricity consumption, thus driving the energy transition forward.  

"Be part of something unique, the first of its kind in Germany. Join us at RABOT Energy and seize abundant growth opportunities in the thriving world of green energy. We're a team that believes in the power of our mission, and we're looking for individuals with the passion to match ours!” 
                                Jan Rabe, CEO 

At RABOT Energy, we cherish cognitive diversity as a cornerstone of our global culture and a driving force behind our mission to craft truly representative and impactful products for a sustainable future. We wholeheartedly embrace diversity in all its dimensions and recognize that each person contributes to our shared endeavour of assisting individuals in transitioning to green energy. 

Über uns
Rabot Energy ist ein unabhängiger Anbieter dynamischer Stromtarife mit 100% Ökostrom. Mit unseren innovativen Einkaufsstrategien gewährleisten wir sowohl ökologische Nachhaltigkeit als auch Kostenoptimierung im Home Energy Management. Durch die Weitergabe der Börseneinkaufspreise an unsere Kunden können wir deren Stromrechnung im Schnitt um 35 % reduzieren. Besitzer von Elektrofahrzeugen und Smart Metern können besonders von unserem dynamischen Stromtarif profitieren, da sie ihre Fahrzeuge zu Hause automatisch dann laden können, wenn die Börsenstrompreise besonders günstig sind. In unserer Rabot Energy App lassen sich die Ladepräferenzen einfach festlegen sowie die Börsenstrompreise aktuell verfolgen. Mit unseren intelligenten Ladelösungen tragen wir aktiv dazu bei, den Anteil von Ökostrom am Gesamtstromverbrauch in Deutschland zu erhöhen.

Unsere Vision ist es, jedem Kunden die Möglichkeit zu geben, den eigenen Energieverbrauch smart zu steuern und dabei Umwelt und Ressourcen zu schonen. Mit dem Angebot eines smarten Lade- und Energiemanagements trägt Rabot Energy dazu bei, die Energiewende aktiv voranzutreiben. Mit unserer Idee konnten wir bereits über 80.000 Kunden überzeugen und beim MakeItMatter Startup Award im Jahr 2022 den 2. Platz belegen.    
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